College of Licensed Practical Nurses of Saskatchewan / Branding Program
Representing the life and vitality of Saskatchewan’s people cared for by LPNs, the new brand brings to life the heartbeat of the nursing profession: The bond woven between the shared land and it’s people.
The Logo
The serene landscapes of Saskatchewan find their reflection in the safeguarded Prairie Lily, symbolizing the College’s commitment to ensuring public protection. This orange lily honours Indigenous people’s resilience, respect for the land, and the College’s commitment to allyship and reconciliation.
At the center of the visual communications strategy is the logo, with the broader visual system taking it’s cues from this strong and distinct visual bedrock.
Applied Materials
Report templates were created for the areas of Legislative Interpretations, Policies, Practice Guidelines, and Regulatory Policies.
Business cards and greeting cards.
The annual report template was designed to be easily updated with annual rotating content. Like all the brand templates, the annual report template contains all the basic ‘ingredients’ for a professional and cohesive communications tool; things like font and color specs plus any typical graphic objects.
Studio Jensen and College of Licensed Practical Nurses of Saskatchewan were awarded top honours at the 2025 Premier’s Awards of Excellence in Design.
