Wallace Krueger Architects / Branding Program
Wallace Krueger Architects is place based: whether it means respecting the natural environment, honouring local identity or celebrating heritage, it’s about listening to and drawing inspiration from the people and places we work with.
The Logo
The new logo and broader visual brand is centered around this ‘Blossom where you’re planted’ philosophy.
The simple and beautiful graphic style of the graphic further cements connective design as a core tenet of what we do. Honouring Indigenous peoples’ resilience, respect for the land, and a commitment to allyship and reconciliation, the flower is a beacon to a bright future.
Applied Materials
Pages from branding guidelines book
Studio Jensen and Wallace Krueger Architects were awarded top honours at the 2025 Premier’s Awards of Excellence in Design.